Bay Area’s Russian River Brewing set to pour Pliny the Younger
After making an appearance in San Francisco during February’s SF Beer Week, Russian River Brewing Company is set to have its once-a-year Pliny the Younger release at its...
Chico News & Review: Artist for the revolution – Jason C. Roberson
Jason Roberson has created some of the most recognizable craft-beer labels in the world. While on a business trip in Sonoma County, Jason Roberson walked into a liquor store and was taken aback. There he found an entire cooler stocked head-to-toe with craft beers from a variety of companies all carrying a personal touch: his design work. ...
The 16oz. Canvas – The Art of Craft Beer: Episode 61; Jason C. Roberson
Listen to the podcast here: https://www.16ozcanvas.com/podcasts/episode-61-jason-roberson-craft-beer-branding...
Offshoot Art Show Presents: Hop Luck & Friendsgiving with Jason Roberson
Designing cans for November requires a bit of a seasonal touch. Thankfully, Jason Roberson had just the right idea for this month’s double-can release. As the leaves fell and chilly wind gusts blew right past our doorsteps, Hop Luck (IPA) and Friendsgiving (Hazy DIPA), our festive fall-colored IPAs, were a big hit during your friendsgiving potlucks and Thanksgiving dinners. The art surrounding our cans were not only a perfect representation of the hoppy beer within; they were also...
Listen to Jason’s interview on BrandingBrews.com
Check out my recent interview with BrandingBrews.com where we discuss re-branding strategies for craft brewers. Anyone considering a re-brand for their craft brewery should give this a listen!...
Sierra Nevada Trip in the Woods Wins 2016 American Graphic Design Award
For more than five decades, Graphic Design USA has sponsored national design competitions that spotlight areas of excellence and opportunity for creative professionals. The American Graphic Design Awards is the biggest and broadest of these, open to everyone in the community: advertising agencies, graphic design firms, corporations, institutions, publishers and more. It honors outstanding work of all kinds and across all media: print and collateral, advertising and sales promotion, corporate identity and logos, internet and...